I had a lovely Sunday afternoon at the Sir J.J. School of Art campus where students of various streams had displayed their annual course work. Students’ presentations — sculpture, installations, paintings, sketches, drawings, architecture models, merchandise etc — were kept open for visitor feedback. Be it pencil portraits, watercolor drawings, miniature designs or brass work, one could sense (and meet) young twenty-something creative minds which had put their best foot forward to express contemporary realities. While some works were uni-dimensional Nature paintings that evoked wonder, others were three-dimensional wood, pottery and clay forms that invited a deeper inquiry. I have shared three samples below to show the diverse range.



Having witnessed students’ ideation in myriad mediums, I turned to the Applied Art gallery where around two hundred small and big visual communication projects attracted my attention. To begin with, the first and second year typography students had displayed their calligraphic skills. Nature photography and indoor camerawork was also commendable. But the most eye catching were the advertising campaigns which students had designed for their ‘clients’ which ranged from Hajmola lozenges to Zomato Food Delivery. Some of the ads tended to spread a social message. For example, the Parle G ad condemned child labour, whereas the ad for Samsung Mobile warned against unmonitored cell phone use by minors.

Of the total twenty-four ad campaigns that were on display, one of them had special relevance for me. Fourth year Applied Art student Shivam Bharti (21) had chosen to created a campaign for a Mumbai museum, the most visited majestic Chhatrapati Shivaji Maharaj Vastu Sangrahalaya located in the Kala Ghoda precinct. The student wanted to drive attention to the enriching museum experience, in general, and to the CSMVS in particular. I found it a rare choice. In a country where heritage museums, national parks and libraries do not enjoy robust patronage (despite minimal entry fees and student discounts) students like Bharti bring home the need to make these institutions sellable and engaging.
Museums teach us to look back; they inculcate an interest in past civilizations; they help us to perceive the ‘present‘ with a perspective; they are rich formative forces for students of history. And yet they are not as frequented as one would have wished them to be.
Mumbai has around thirty museums worth our time and attention, the most expansive and extensive being the CSMVS which houses over fifty thousand artefacts. It is often impossible to cover all its permanent galleries in a single day span; its Natural History section offers several interactive activities. I have recently attended one of their taxidermi workshops which is a great learning for all age groups. They have an amusing mix of exhibits of ancient Indian history along with objects from foreign lands.
I am so glad that a J J School applied art student realised the need to popularise the CSMVS in his own small way, at a distinctively small but commendable scale. As part of the assignment, Bharti photographed key artefacts of the museum during repeated visits; he also created videos for social media amplification which arouse popular interest in the CSMVS.
Shivam Bharti, mentored by famous adman Gopi Kukde and faculty Avinash Gharde, has created eighteen frames which demonstrate the enlivening possibilities in the CSMVS. The copy alongside ad visuals shows Bharti‘s marketing skills, which he has put to innovative use for the museum cause. Here are a few samples:


Do you think museums are boring?
His use of the Mahishasurmardini image is indeed imaginative. Referring to the typical middle class fear of the ‘system‘ he asks us if we have the right to praise a Goddess, if we can’t even dare to register a consumer complaint!

He appeals us to wear the helmet! Again putting to use a headgear showcased in one of CSMVS‘ artefacts, the applied art student makes us think about our current day priorities!

Shivam Bharti’s take on museums is inspiring; where he lacks in English communication skills, he very well makes up in his well-meaning art. As he hones his art and betters his copyrighting skills and enters the industry, he promises to take on similar socially vital communication projects. Meanwhile, I take your leave, only to be back with newer collectibles from my thought haversack!












